Reema Sarin, Founder BOLLYFIT, Dancer / Choreographer & International Fitness Expert
Reema is multi-faceted as the Founder of the BOLLYFIT program globally, International Fitness Expert, professionally trained Dancer & Choreographer (Shows & Weddings), Fitness Model, Actor and Presenter.
As one of the leading Fitness trainers in India, Reema is an internationally trained and certified Fitness Expert from the American Fitness Company & Aerobics Group, 'USA Shape'; Bally's Jack Lalane in New York and from the California Fitness Group. In addition, Reema has done certification courses at multiple Reebok Workshops and Conventions on ’Healthy Living’ and ‘Nutritional Benefits’ programs.
Based in New Delhi, Reema has conceptualized BOLLYFIT, which is a vigorous workout and a fantastic fusion of aerobics, cardio kick boxing, calesthenic exercise moves with sophisticated bollywood, bhangra, hip-hop, salsa, jazz, modern, funk, modern dance, synchronized to popular Bollywood, Remixes, Bhangra and Indipop music at 200 beats per minute, the fastest in the fitness industry globally.
Reema has taught BOLLYFIT & BOLLYWOOD Shows & Workshops internationally for large festivals, weddings, corporate events in the South East Asia and in India, including Bangkok, Bali, Dubai, Turkey, Israel, Delhi, Mumbai, Hyderabad, Guwahati National University, Rajasthan, amongst others. Reema and her team were invited by the Indian Ambassador to Thailand to showcase BOLLYFIT at the Festival of India 2014, Bangkok, Thailand. Reema staged a BOLLYFIT Show with her team, and did multiple BOLLYFIT workshops at Divine Yoga Center, Bangkok and a Bollywood Dance performance for the Ambassador’s Gala Dinner. Reema has performed in many fitness and music videos, including in the MTV-PNC (Pritish Nandy Communications) Music Video Promo, aired on MTV. She has performed in BOLLYFIT Shows in the country, including at ‘Dublin’ Delhi, ‘FBAR Delhi, ‘Venom Lounge’ in Hyderabad, amongst others.
Reema has been instrumental in promoting ‘Fitness as a Lifestyle’, as well as in introducing and promoting BOLLFIT Workouts & BOLLYWOOD DANCE classes in all the premier Fitness Clubs and Gyms in the country, and at the American School, the German School & the British School amongst others. Reema has performed and organized many BOLLYFIT Shows, including the ‘Youth Nexus Festival’, a Delhi University Festival, on behalf of Reebok, sponsored by HT City in Delhi. Reema has launched the BOLLYFIT Program’ as a motivational fitness program to different corporate companies (Genpact, AppLabs, CMC, amongst others), Hotels (Taj Group, Four Seasons Group) and Resorts all over India.
Reema has showcased her ‘BOLLYFIT’ Workouts, on all the prime TV channels in the country, including STAR, ZEE, Aaj Tak, CNBC, NDTV, CNEB, TV5, TV9, as well as given interviews to all mainline dailies and lifestyle publications and magazines online and in print, including Hindustan Times, Times of India, Deccan Chronicle, India Today, Femina, STAYFIT, Asian World News, Frazer & Haws Lifestyle Magazine, amongst others. Reema regularly contributes articles on health, fitness and nutrition for some of the above mentioned publications.
Reema has trained in multiple dance forms including Hip- hop, Bollywood, Flamenco, Kathak, Latin dances, Tango, Jazz and Modern Dance at Arthur Murray Dance Studios in New York & San Francisco, Delhi School of Music and Bhartiya Kala Kendra. She has international experience and training in the Fitness Industry in the US, Australia and in South East Asia.
Reema has taught BOLLYFIT & Bollywood Dancing in schools and universities in India and abroad including The Study School, The American School, The British School, The German School, New Delhi, Guwahati National University, Assam, Rai University in Behror, Rajasthan, Dayawanti Punj School, Sitamarhi, Benares.
Reema has many accolades to her name. She was honoured for her BOLLYFIT program at the Annual Day of the DRDO (Defence Research Organization of India). She has been invited as the Chief Guest to judge Dance and Talent competitions pan India including the ‘Trilingual Culture Festival’ British School New Delhi, Amity University, Noida, School of Management Studies, Qutab Institutional Area, amongst others. She was the only women executive selected from Southern India, to receive the ‘Indira Super Achievers’ Award and Trophy, presented by the Shree Chanakya Education Society and the Indira Group of Institutes, Pune, 2005.
She received the ‘Chief Marketing Officer’ (CMO) award in 2017, for the ‘100 MOST INFLUENTIAL MARKETING LEADERS’. The award and citation was conferred by The World Marketing Congress, strategically partnered by CMO Asia. Was conferred in 2018, with the title and citation of ‘THE GREATEST MARKETING INFLUENCER’, presented by the World Federation of Marketing Professionals and powered by CMO Asia.
Reema does alot of philanthropy work with Bollywood dance for children. She is an avid philanthropist and actively contributes in the corporate social responsibility domain (CSR) teaching BOLLYFIT and BOLLYWOOD Dance workshops with poor children and Girl foundations like the Government School in Banolia, Ranikhet, ‘Balgram Home, Sonepat, ‘Feeling India’ Girls Home, Gurugram, the ‘Mera Sahara’ in Nithari, Noida, Care for Kids Bali - Jodie O’Shea Orphanage, Pakisan Children Home & ‘Sidhi Astu’ Orphanage in Bali, Indonesia, Ish Kripa, Happy Home and Vivian Niwas Childrens Home in Goa, Shanti Niketan School by NGO El Shaddai and the Samarpan Childrens Home in Delhi.
Reema is multi faceted renowned as an Actor, Model for international and Indian brands, and has many acting and modeling assignments to her fame. She was also Role Model and main actor for the German Film titled ‘KIKA’, which is a story about how a young girl wants to become a professional dancer like Reema. Reema played the main lead in the short feature film ‘The Sentence’, directed by Abhishek Joshi, which was shown in the Cannes Film Festival. Reema acted as one of the main female leads in the film ‘One Step Away’ directed by Gurvinder Chadha, Concorde Films, Mumbai. She has played multiple character roles in 'Balaji Telefilm' Serials (Ekta Kapoor) – ‘Kahani Ghar Ghar Ki’, ‘Saas Bhi Kabhi Bahu Thi’, ‘K Street Pali Hill’ and “karma’ by Sony Pictures.
Over the years, Reema has established her position as a thought leader in the Fitness & Lifestyle industry. With an MBA from UC Berkeley and as a ready practitioner, Reema has established her position in the Marketing & PR space as well. She has contributed a number of articles for industry magazines and newspapers, as well as spoken as a subject matter expert in Marketing, Public Relations, Social media Marketing, External and Internal Communications, amongst other topics at public forums and universities pan India, like University of Energy & Petroleum Studies (UPES), Dehra Dun, SCMLD Management Institute, Pune, Confederation of Indian Industry (CII), Public Relations Council of India, the World Bank Institute (WBI) workshop on ‘Building Models on Leadership and Innovation in the IT Sector: Piloting Experience on HIV/AIDS, Stigma and Inclusive Development’ and FICCI FLO event entitled ‘How Women have broken the shackles and moved on to conquer some of the male dominated professions and come out as winners’.
She received the ‘Best International Foreign Student’ Award and Trophy at the University of Complutense, Madrid, and was selected in the 15 top students from the Fashion Institute of Technology, New York, to work in Hong Kong with one of the premier women’s retail apparel brand, Liz Clairborne.
Reema has an MBA from University of California, Berkeley, Associate Degree in Marketing & Merchandising from The Fashion Institute of Technology, New York and a Master of Arts in Spanish Philology and Hispanic Studies from Jawaharlal Nehru University, New Delhi. She also received a Diploma in Spanish Literature and Language from the University of Complutense, Spain.
As a multi-dimensional personality, Reema has more skills than one. She has also amassed international experience in the field of Brand Management, Public Relations & Corporate Communications with large global organizations in India and overseas, including the United Nations headquarters in New York, as Head of Marketing & Brand Management of Bentley Motors India, as well as multinational software ad IT companies like AppLabs, Intelligroup and FreeMarkets.